Architects and Interior Designers Approach Towards Buying Electrical Switches

This research project was conducted by ascertaining the market trends and preferences of architects and interior designers in Pune regarding electrical switches and home automation solutions in this two-month internship at Legrand India Pvt Ltd. Using a mixed-method approach, the study gathered information from 116 face-to-face interviews that included insights in product preference, awareness level, and industry demands. Secondary research built up on these findings to give a broader market perspective. An analysis of the data revealed that key trends were the most popular switch types and features, as well as smart home automation. The study further opened up the possibility of areas where to further develop Legrand’s product and marketing offers with concrete recommendations for where to focus engagement and expand further in the market. This research study will be helpful for Legrand to redefine their offerings within the parameters of sample size and scope so that Legrand can become stronger in the architectural and design markets in Pune.