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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM39916
Volume:
8 |
12 |
Dec 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Is advertising in social media better (in terms of Advertising RoI) than advertising in TV? Does advertising on social media deliver better customer action than advertising on TV? These are questions today’s advertisers and media planners are deliberating upon. The below article provides a picture of the Television media scene and the social media scene globally and also in India The article also provides means of measuring the Advertisement RoI on both Television and Social Media and provides inputs on the media strategy to be followed for today’s changing media scape
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Publication Date
12/18/2024
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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