Artificial Intelligence’s Effect on Marketing: The Viewpoint of Indian Corporate Employees in Marketing

Artificial Intelligence's Effect on Marketing: The Viewpoint of Indian Corporate Employees in Marketing

Dr. Akhilesh Gaur1

Corresponding Author: anushodhan@gmail.com,

(Assistant Professor) Rajiv Academy for Technology and Management, Mathura, Uttar Pradesh, India.

Ms. Swati Gupta2

(Assistant Professor) Rajiv Academy for Technology and Management, Mathura, Uttar Pradesh, India.

Dr. Lata Sisodiya3

(Assistant Professor) Sanskriti University, Mathura, Uttar Pradesh, India.

ABSTRACT:

The corporate world has undergone a transformation due to the advent of artificial intelligence (AI). AI has many important uses in the marketing industry, one of which is performance improvement. The goal of this study is to determine how artificial intelligence (AI) is affecting marketing from the viewpoint of Indian corporate employees who work in the field. The literature was thoroughly reviewed, and the results gave rise to a clear grasp of artificial intelligence (AI) and its applications in marketing. Second, the researcher conducted semi-structured interviews with several marketing specialists from several corporate employment organizations in India using a qualitative study approach. Thirty six marketing experts were interviewed by the researcher using a sample size of thirty six from the different twelve organizations. The study's conclusions highlight the elements that go into integrating AI into marketing, its advantages and disadvantages, The use of AI in marketing, ethical issues, and your company's pre-post AI marketing strategy. According to study, incorporating artificial intelligence into marketing & sales processes can boost company productivity and provide it a competitive edge.

Keywords: Marketing, Artificial Intelligence, Delhi-NCR, Indian Corporate Employees, Customer, Market Scenario.