ASSESSMENT OF FRUIT SUPPLY CHAIN RISK

The main aim of this research is to study gain a better understanding of the fruit supply chain and the individuals that work inside it, from farmers to distributors to retailers. Agricultural landscape in India relies heavily on fruit supply chains to ensure a consistent flow of nutritious produce from farmers to consumers. However, challenges such as post-harvest losses, inadequate infrastructure, and market fragmentation persist, impacting both economic prosperity and environmental sustainability. This paper advocates for the development of a comprehensive assessment model for fruit supply chains to address these challenges effectively. By examining production processes, transportation logistics, market dynamics, and stakeholder engagement, the proposed model aims to identify inefficiencies and improvement opportunities. Collaboration among diverse stakeholders is emphasized to ensure the model’s adaptability and relevance across different production systems and regions. Furthermore, insights from the global fruit market underscore the importance of addressing emerging trends such as changing consumer preferences and technological innovations. By leveraging digital technologies and promoting sustainable practices, the fruit industry can navigate challenges and capitalize on opportunities for growth and resilience in the years to come.