AUTO-BLOGGER

Running automatic scripts against well-known content sources or syndicated feeds and assembling the results into blog sites is known as auto-blogging. Unfortunately, a criminal ecosystem is developing to profit from the linked technologies, unlike mashups, which aim to improve the Internet experience by fusing various material sources in creative ways. A rogue site can impersonate a reputable site while running their own ads for profit by mass-scraping content from real ad-supported websites, removing the ads, credit, and by rewriting links. In order to address the issue of traceability when material is copied in bulk from one website and hosted on another, we present a forensic technique. The content is first minified with a sparse encoding tailored to the user’s available steganographic bandwidth, then watermarked repeatedly with different IDs.