Automated Marketing Management Platform

Automated Marketing Management Platform

A Complete, AI-Powered Social Media & Campaign Management Tool

Tarsh Majhi, Tushar Singh

Abstract

As the first step to conduct any business in digital-first economy, it is sometimes argued that it is expected to understand the reliance of businesses on automation while managing the marketing campaigns, avoiding freelance resources and analyzing performance metrics in terms of data. But the absence of a comprehensive synergy that incorporates unified campaign management, AI-driven analytics and seamless collaboration is sorely felt. This paper develops the Automated Marketing Management Platform, an integrated solution which embraces the use of AI to fuse marketing processes, freelancers and omnichannel marketing all at once. Coupled with granular level core machine learning algorithms and easy to use interfaces, this platform enhances task performance, in turn, lowering operational costs while allowing businesses particularly SMEs to scale to desired levels. Use case models illustrate the computational efficiency of the entire system, as demonstrated through computed campaign restoration time and ROI enhancement. This work puts forward three main points: the design and development of the system, operational procedures and how it can be extended, in relation to existing future gaps in the field it is in.