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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM35683
Volume:
8 |
6 |
Jun 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Affiliate marketing has emerged as a dynamic and influential component of digital marketing strategies worldwide. It involves collaboration between businesses (merchants) and individuals (affiliates) who promote products. While the concept of affiliate marketing is well-established in urban and metropolitan settings, its penetration and reception in rural areas, particularly in regions like Punjab, remain relatively underexplored.
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Publication Date
8/5/2024
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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The authors declare no conflict of interest related to this research work.
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