AWARENESS AND PERCEPTION TOWARDS STOCK MARKET INVESTMENT AMONG FIRST-TIME YOUNG INVESTORS

The study concludes that awareness and perception significantly influence stock market investment behavior among first-time young investors. Although participation in stock market investment is increasing, awareness levels remain moderate and perception is often influenced by external factors such as social media and peer opinion. Improved financial literacy and investor education can promote rational investment behavior, enhance confidence, and support long-term wealth creation. Therefore, encouraging informed participation among young investors is essential for sustainable growth of financial markets.

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