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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM48365

Awareness and Usage of Online Travel Booking Platforms among College Students in Coimbatore City

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM48365

Volume:

9 |

5 |

May 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM48365

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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D

Dr.R.Sabitha.,

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Abstract

This study investigates the awareness and usage patterns of online travel booking platforms among college students in India. With the rapid growth of digital technologies and the increasing penetration of smart phones, the travel booking landscape has transformed significantly. This paper explores the factors influencing students’ choices, their preferences for specific platforms, and the challenges they face while using these services. Data was collected through structured questionnaires distributed to 50 students from various colleges in Coimbatore. The analysis reveals key trends in platform preferences, booking frequency, and the impact of promotions and deals on decision-making. The findings provide valuable insights for travel service providers looking to better cater to the student demographic.

KEYWORDS

Online Travel Booking College Students Digital Platforms Travel Preferences India

Cite This Article

Dr.R.Sabitha., "Awareness and Usage of Online Travel Booking Platforms among College Students in Coimbatore City," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 5, May 2025. https://doi.org/10.55041/IJSREM48365

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Publication Date

5/20/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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