AWARENESS OF ESG PARAMETERS IN BANKING INDUSTRY AMONG USERS (A CASE STUDY OF STATE BANK OF INDIA)

The research aims at assessing the level of awareness amongst the customers of State Bank of India about the Environmental, Social, and Governance (ESG) factors. In view of the significance of sustainable banking, it is becoming imperative for banks to adopt ESG practices to ensure financial stability and social responsibility. This research utilizes the descriptive method of research and incorporates both primary and secondary data. From the results of the study, it can be observed that customers have a moderate level of awareness about ESG factors. While the governance factors are fairly well known amongst the customers and help them build trust, the awareness levels about environmental and social activities are rather low. It has been found out that ESG factors have a positive effect on customer loyalty. Thus, it may be concluded that although the customers’ awareness about ESG factors is gradually increasing, yet much still needs to be done in this respect.