Awareness of Health Consciousness Among Consumers with respect to Packaged Food Products in Amravati City

The growing consumption of packaged food products, driven by changes in lifestyles, urban living, and convenience, has raised concerns about health and nutrition awareness among consumers. This study looks at how health consciousness influences attitudes toward packaged foods. It aims to examine how health awareness, nutritional labeling, packaging, and consumer perceptions affect purchase choices. Primary data came from 100 respondents using a questionnaire designed to assess health consciousness, label awareness, and buying behavior. Statistical methods, including percentage analysis, correlation, and regression, were used for data analysis. The findings show that health consciousness significantly affects consumers’ decisions to buy packaged food, especially through nutritional labels, ingredient information, and health claims on packaging. These results offer important insights for food manufacturers, marketers, and policymakers. They can help create clearer food labels and promote healthier packaged food options. This study contributes to academic research by enhancing the understanding of health-driven consumer behavior in the packaged food industry and provides practical suggestions for improving marketing strategies and consumer education.