AWARENESS ON DIGITAL BANKING IN COIMBATORE CITY

Digital Banking is a generic term for development of banking services and delivering products through electronic channels, such as the Automated Teller Machines, the telephone, the internet, the mobile phone. Customers are still waiting for new fastest banking services but India is developing in Technology enabled banking service in a revolutionary transformation that will bring many new features, including anytime, anywhere, ultra-fast response times in banking transaction. The overall objective of the study is to identify the factors influencing of digital banking on customer satisfaction. Data was collected using questionnaire method. Analysis was done through SPSS using for univariate, bivariate and multivariate techniques. The study recommends that there is need by banksto invest more on robust reliable systemsto reduce incidents of failed transactions and transactional errors in ATMs, Mobile banking and POS terminals, need to come up with an application that can be used to enhance digital banking, facilitation of ICT skills so that technology can be embraced and lastly there is need to carry out customer satisfaction surveys to establish how customers are adapting to technology.