Awareness, Perceptions and Readiness for Generative AI Adoption in Recruitment at Healthcare Sectors in Kerala

HR professionals in the hospitals studied are aware of Generative AI and familiar with common tools, but this awareness has not yet become formal adoption by recruitment. They see its value primarily in administrative and information-handling work, and they regard its benefits as more potential than shown. Their concerns are specific and consistent in their nature: accuracy and context, privacy and data security, bias and ethics, trust and the need for human review, and organisational barriers. They expect adoption to be gradual and conditional on training, governance and human oversight. The central message is neither enthusiasm nor resistance: hospitals that build AI literacy, set out clear rules and keep humans accountable for decisions about people will be best positioned to benefit from Generative AI in recruitment.

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. Alowais, S. A., Alghamdi, S. S., Alsuhebany, N., Alqahtani, T., Alshaya, A. I., Almohareb, S. N., … Albekairy, A. M. (2023). Revolutionizing healthcare: The role of artificial intelligence in clinical practice. BMC Medical Education, 23, Article 689 Ayorinde, A., Mensah, D. O., Walsh, J., Ghosh, I., Ibrahim, S. A., Hogg, J., Peek, N., & Griffiths, F. (2024). Health care professionals' experience of using AI: Systematic review with narrative synthesis. Journal of Medical Internet Research, 26, e55766. Bajwa, J., Munir, U., Nori, A., & Williams, B. (2021). Artificial intelligence in healthcare: Transforming the practice of medicine. Future Healthcare Journal, 8(2), e188–e194. Bazeley, P., & Jackson, K. (2013). Qualitative data analysis with NVivo (2nd ed.). Sage Publications Black, J. S., & van Esch, P. (2020). AI-enabled recruiting: What is it and how should a manager use it? Business Horizons, 63(2), 215–226. Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. Braun, V., & Clarke, V. (2021). One size fits all? What counts as quality practice in (reflexive) thematic analysis? Qualitative Research in Psychology, 18(3), 328–352. Brown, T. B., Mann, B., Ryder, N., Subbiah, M., Kaplan, J., Dhariwal, P., … Amodei, D. (2020). Language models are few-shot learners. Advances in Neural Information Processing Systems, 33, 1877–1901 Budhwar, P., Chowdhury, S., Wood, G., Aguinis, H., Bamber, G. J., Beltran, J. R., … Varma, A. (2023). Human resource management in the age of generative artificial intelligence: Perspectives and research directions on ChatGPT. Human Resource Management Journal, 33(3), 606–659.