Behavioral Economics and Financial Markets: Understanding the Role of Human Behavior in Investment Decision-Making

Behavioral Economics and Financial Markets: Understanding the Role of Human Behavior in Investment Decision-Making

Dr. Vikas Kumar Jaiswal[1]

Priya[2]

[1] Assistant Professor, Faculty of Commerce, Banaras Hindu University, Varanasi, U.P. India

[2] Research Scholar , Department of Commerce, Guru Ghasidas Vishwavidyalaya, Bilaspur

Abstract:

This paper explores the intersection of behavioral economics and financial markets, focusing on how human behavior and cognitive biases influence investment decision-making. It examines key concepts and theories from behavioral economics, highlighting their relevance to understanding market anomalies, investor behavior, and the formation of asset prices. The paper also discusses the implications of behavioral economics for market efficiency, investor welfare, and the design of effective financial policies and interventions.This paper provides a comprehensive analysis of the relationship between behavioral economics and financial markets, highlighting the important role of human behavior in shaping investment decision-making. By recognizing and accounting for behavioral biases, policymakers, investors, and financial professionals can develop a deeper understanding of market dynamics and design strategies that mitigate the potential negative impacts of irrational behavior while harnessing the opportunities for improved investment outcomes.

Keywords: Investment decision-making, Behavioral biases, Market bubbles, Behavioral finance, Investment strategies, Investor welfare, Nudges and defaults, Portfolio management.