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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM42810

Beyond Automation: Exploring the Role of AI in Personalized Digital Marketing: Issues and Challenges

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM42810

Volume:

9 |

3 |

Mar 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM42810

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

1S

1Priyanshi Srivastava

2NG

2Dr. Nimish Gupta

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Abstract

Digital marketing has been transformed by artificial intelligence (AI), especially in customizing customer interactions. This study investigates AI-powered tailored marketing and evaluates how it affects customer perceptions, engagement, and conversion rates. Results indicate that although AI improves the efficacy of marketing, issues like ethical data management and privacy concerns still exist. The report emphasizes that to optimize AI’s advantages in digital marketing, openness, moral AI adoption, and consumer trust-building are necessary.

KEYWORDS

AI Digital Marketing Personalized Marketing Customer Engagement Privacy Ethical Challenges

Cite This Article

1Priyanshi Srivastava, 2Dr. Nimish Gupta, "Beyond Automation: Exploring the Role of AI in Personalized Digital Marketing: Issues and Challenges," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 3, Mar 2025. https://doi.org/10.55041/IJSREM42810

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Publication Date

3/22/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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