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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM54823
Volume:
9 |
12 |
Dec 2025
Pages:
1-5
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Commerce
Govt. First Grade College, Kunigal-572130
The integration of social media into higher education has transitioned from a supplementary digital novelty to a core technopedagogical mechanism. While early adoption was largely experimental, contemporary educational demands require a structured approach to utilizing these platforms to enhance cognitive engagement and learning effectiveness. The systemic literature reveals that social media is directly associated with improved learning results, promoting motivation and commitment while generating better educational outcomes. This paper synthesizes recent literature to present a comprehensive framework for deploying diverse social media tools in academic settings. Drawing on the 3C (Consciousness, Cognition, and Creativity) taxonomy of Web 2.0 tools, this article categorizes social media platforms based on their pedagogical affordances. Furthermore, it examines the empirical impact of these tools on collaborative learning, addresses persistent challenges such as digital distraction and uneven adoption, and provides strategic recommendations for Higher Education Institutions (HEIs) seeking to leverage social media for optimal instructional outcomes while navigating strict privacy frameworks like FERPA.
KEYWORDS
To harness the potential of social media while mitigating its risks, institutions must adopt proactive strategies: · Implement Constructive Alignment: The choice of a social media tool must be directly tethered to the intended learning outcome, rather than adopted for the sake of technological novelty. · Establish Clear "Netiquette" and Privacy Guidelines: Institutions should provide explicit rubrics detailing professional digital conduct. Wherever possible, allow students to use pseudonyms or dedicated "academic-only" accounts for coursework to protect their privacy. · Continuous Faculty Development: The successful diffusion of innovative pedagogies relies heavily on faculty competence. Universities must provide ongoing training to help educators navigate algorithm changes, platform updates, and shifting digital cultures. Social media platforms are no longer peripheral to the educational experience; they are central conduits for modern knowledge acquisition, professional networking, and collaborative innovation. By utilizing frameworks such as the 3C Taxonomy (Consciousness, Cognition, Creativity), educators can systematically elevate the use of social media from informal communication to rigorous academic inquiry. However, maximizing this technopedagogical potential requires a deliberate, critically reflective approach that carefully balances engagement with academic integrity, privacy, and inclusion.
· Chretien, K. C., et al. (2017). Protecting Student Privacy on Social Media. Edutopia. · Hrastinski, S., & Aghaee, N. M. (2024). Social media affordances in net-based higher education. Research Portal. · Ibrahim, M. A., & Abdullah, M. F. (2025). Conceptual Paper on Social Media Platforms as Learning Tools and Their Impact on Digital Marketing Strategy and Learning Effectiveness in Blended Learning Environments. International Journal of Research and Innovation in Social Science, 2369-2381. · Siemens, G. (2026). Connectivism Learning Theory: A Guide for Educators. WGU. · University of Birmingham / ResearchGate. (2024). A taxonomy of social media for learning. Focusing on the 3C Framework (Consciousness, Cognition, and Creativity). · Vygotsky, L. S. (2023). Connectivism and Learning in Media | Learning Theory (Education). Scribd. · X, Various Authors. (2024). Social media in Higher Education: systematic review of the literature 2018-2023. International Journal of Educational Research. · Demir, M. (2024). A taxonomy of social media for learning. University of Birmingham / ResearchGate. Retrieved from https://research.birmingham.ac.uk/en/publications/a-taxonomy-of-social-media-for-learning/ · Demir, M. (2024). Transform digital pedagogy with social media. Times Higher Education. Retrieved from https://www.timeshighereducation.com/campus/transform-digital-pedagogy-social-media · EDUCAUSE. (2014). Is Your Use of Social Media FERPA Compliant? EDUCAUSE Review. Retrieved from https://er.educause.edu/articles/2014/2/is-your-use-of-social-media-ferpa-compliant · EDUCAUSE. (2020). Student Data Privacy. EDUCAUSE Research. Retrieved from https://www.educause.edu/ecar/research-publications/student-technology-report-supporting-the-whole-student/2020/student-data-privacy · Hitchcock, L. I. (2017). FERPA & Social Media: Thoughts for Social Work Education. Retrieved from https://laureliversonhitchcock.org/2017/06/09/ferpa-social-media-thoughts-for-social-work-education/ · Ibrahim, M. A., & Abdullah, M. F. (2025). Conceptual Paper on Social Media Platforms as Learning Tools and Their Impact on Digital Marketing Strategy and Learning Effectiveness in Blended Learning Environments. International Journal of Research and Innovation in Social Science, 2369-2381. · U.S. Department of Education. (2014). Protecting Student Privacy While Using Online Educational Services. Privacy Technical Assistance Center (PTAC). Retrieved from https://studentprivacy.ed.gov/ · Various Authors. (2024-2026). Systematic literature reviews on social media in higher education marketing, student engagement, and academic performance.
Publication Date
12/24/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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The authors declare no conflict of interest related to this research work.
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