Bid Management – The Practice of Benchmarking to Win Major Bids
Ajit A Naik
Abstract:
The two primary components of the business process, aside from the Project Management tasks, are Marketing and Sales. Because they are essential components of the company, these two phrases are often used across industries. Promotional activities are a part of Marketing, and they help to create possibilities by widening the market. However, Sales activity is crucial in securing these opportunities. Nevertheless, the amount of breakdown for sales activity can be increased.
Pre-Sales activity and Post-Sale activity are the two primary channels into which sales activity might be split. The pre-sale activity of bid management entails the bid manager helping front-end sales managers’ close deals by offering them sales support services. Bid managers will be a key player in this project selection process. They support Sales Managers in understanding the unique demands of each customer, help to maximize corporate profitability by customizing the solutions, and support in recognizing business risks in order to boost sales for the organization.
Top-tier individuals who are knowledgeable about the company's objectives, strategies, and capabilities are bid managers. As a result, inside an organization, there is a single point of contact and one stop shop for all types of inquiries. While putting up the best solution in accordance with the unique requirements of each customer, bid managers will need to consult internal stake holders. Bid managers are punctual in maintaining the bid diaries and are skilled communicators and coordinators.
Bid management is more than just copying and pasting; it's a means to customize the solution to meet the unique demands of the customer. Before the proposal is sent to the customer, many steps must be taken. The upkeep of the document repository and prompt submission of the proposal to the customer are the primary goals of bid management.
Keywords: Bid Management, Bid Managers, Tender Management, Proposal Writers, Pursuit Managers
