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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM54539
Volume:
9 |
11 |
Nov 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The rapid growth of digital advertising has highlighted persistent issues related to transparency, user privacy, and fair revenue distribution. Traditional ad-based platforms often operate with opaque data practices, centralized control, and limited incentives for users whose attention drives the ecosystem. This research project proposes a Blockchain-Based Ad Revenue System designed to create a decentralized, transparent, and privacy-preserving advertising model. The system utilizes blockchain smart contracts to record ad interactions, verify user engagement, and automate reward distribution without relying on intermediaries. By integrating user profiles, advertiser inputs, and ad-view verification mechanisms, the platform ensures that users are compensated fairly for engagement while advertisers gain verifiable insights into campaign performance. The project demonstrates how decentralization, immutability, and cryptographic security can enhance trust and efficiency in digital advertising. The findings show that the proposed system can significantly reduce fraud, increase accountability, and promote an ethical, user-centric advertising ecosystem.
KEYWORDS
Publication Date
11/26/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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