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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM30019

Boosting Instagram Visibility with Machine Learning

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM30019

Volume:

8 |

4 |

Apr 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM30019

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

MR

Mrs.B. Rajeswari

MPS

Ms. Pamidi Sahithi

MNLH

Ms. Neelam Lakshmi Harika

MKSRA

Ms. Konagalla Sai Raga Alekhya

MMS

Ms. Munipalle Sathwika

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Abstract

Boosting Instagram Visibility project aims to enhance the visibility of Instagram posts by leveraging machine learning techniques. We follow a systematic process to analyze data gathered from Instagram posts, including details like post content, engagement metrics, and usage of hashtags. Firstly, we collect relevant data from Instagram through various means, ensuring we capture essential information such as post text, engagement metrics, and user demographics. This serves as the foundation for our analysis. Next, we preprocess the collected data to ensure its quality and consistency. We clean the data, handle missing values, and preprocess text to make it suitable for analysis. We then select or extract meaningful features from the data that are crucial for predicting post visibility. These features could include post content, engagement metrics, timing, and demographic information. With the features identified, we choose appropriate machine learning algorithms to analyze the data. These algorithms are selected based on the nature of the prediction task and the characteristics of the dataset. We train the selected machine learning model using the preprocessed data, splitting it into training and validation sets to evaluate the model’s performance. After training, we evaluate the model’s performance using metrics such as mean absolute error (MAE) or accuracy. This helps us understand how well the model predicts post reach based on the provided features. Using the trained model, we make predictions on new or unseen data, providing insights into the potential visibility of Instagram posts. Through interpretation and analysis of the model predictions, we gain insights into the factors that contribute most to post visibility, helping users optimize their Instagram strategies. Finally, we iterate on the model and process based on feedback and insights gained, continuously refining our approach to improve prediction accuracy.

KEYWORDS

Engagement metrics Hashtags Mean absolute error Post visibility Optimization strategies

Cite This Article

Mrs.B. Rajeswari, Ms. Pamidi Sahithi, Ms. Neelam Lakshmi Harika, Ms. Konagalla Sai Raga Alekhya, Ms. Munipalle Sathwika, "Boosting Instagram Visibility with Machine Learning," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 4, Apr 2024. https://doi.org/10.55041/IJSREM30019

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Publication Date

12/31/45384

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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