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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM29817

BRAND LOYALTY THROUGH PURCHASE DECISION TOWARDS AGSAR PAINTS

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM29817

Volume:

8 |

5 |

May 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM29817

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

KR

K. RAJAMANI

SS

S. SUGANYA

MAD

MS. ARUNA DEVI

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Abstract

This study is about customers’ purchase decision and their brand loyalty towards Agsar Paints. The objective of the study is to identify the factors influencing customer to purchase Agsar Paints and to find out the relationship between purchase decision and brand loyalty. The data has been collected using structured Questionnaire from 369 customers, the data has been collected using convenience technique. The statistical tool used for measuring and analysing the data are Piechart, Percentage analysis, Chi Square, Regression by SPSS software. The study found that most of the customers are willing to purchase product based on price and quality.

KEYWORDS

Price Quality Brand Image Loyalty Purchase Decision

Cite This Article

K. RAJAMANI, S. SUGANYA, MS. ARUNA DEVI, "BRAND LOYALTY THROUGH PURCHASE DECISION TOWARDS AGSAR PAINTS," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 5, May 2024. https://doi.org/10.55041/IJSREM29817

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Publication Date

12/31/45423

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Double-Blind Peer Review

Review Rounds: 2

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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