"BRAND MANAGEMENT OF BOOK MY SHOW"
Vijaykumar Rank Padhi ,Prof.Shital Shah , Dr.Prof.Ashwini Kshirsagar
Vijaykumar Rank Padhi ,Finance & Alamuri Ratnamala Institute of Engineering and Technology
Prof.Shital Shah ,Finance & Alamuri Ratnamala Institute of Engineering and Technology
Dr.Prof.Ashwini Kshirsagar ,Finance & Alamuri Ratnamala Institute of Engineering and Technology
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Abstract -
BookMyShow has established itself as the go-to platform for entertainment enthusiasts in India, offering a seamless and convenient way to book tickets for movies, plays, concerts, and various other events. This paper investigates the brand management strategies that have contributed to BookMyShow's success, including its efforts in building a strong brand identity, effective positioning, and creating a high level of brand equity. It analyzes the company's marketing tactics, such as targeted advertising, strategic partnerships, and leveraging digital platforms, to engage with its target audience and strengthen its market position. The findings of this study provide valuable insights into the best practices in brand management, particularly in the dynamic and rapidly evolving entertainment industry.
Brand management is crucial in the competitive landscape of the entertainment industry, where companies strive to establish strong brand identities and cultivate customer loyalty. This study delves into the brand management strategies of BookMyShow, a leading online ticketing platform renowned for its extensive range of entertainment offerings. Through an analysis of BookMyShow's brand positioning, communication strategies, customer engagement initiatives, and reputation management practices, this research seeks to uncover the key factors contributing to the company's brand success. By exploring how BookMyShow leverages its brand to connect with audiences, enhance user experiences, and differentiate itself from competitors, this study provides valuable insights into effective brand management in the digital entertainment space.
Keywords: Brand Management, BookMyShow, Entertainment Industry, Brand Positioning, Customer Engagement, Reputation Management.
