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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM23061
Volume:
7 |
6 |
Jun 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The survey aims to examine Villupuram consumers’ satisfaction with LAKME products. The goal of this research is to determine consumer satisfaction with LAKME products. Primary data and structured surveys were used to gather the information from 109 respondents. In this study, a hypothesis is framed and statistical tools are used to evaluate it.Recommended that cosmetic stores cut back on their advertising budgets, especially in urban areas, and instead concentrate on online advertising to attract younger customers. It is concluded that satisfaction was a crucial element in predicting the sales of any product in a specific. This study is brand perception and attitude of adults towards on LAKME products.
KEYWORDS
Publication Date
7/5/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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