Brand Preference Towards Mamaearth Product with Special Reference to Student’s in Coimbatore City

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Brand Preference Towards Mamaearth Product with Special Reference to Student’s in Coimbatore City

Ms. AROCKIA AMIJA J B. Com (Corporate).,

Dr. I. SHAKENA, M. Com (A&F)., M.Phil., PGDCA., Ph.D.,

__________________________________________________________________

ABSTRACT

This study explores brand preference for Mamaearth products among students in Coimbatore City. With increasing awareness of natural and toxin-free skincare, students are shifting towards eco-friendly brands. Mamaearth, known for its organic ingredients and sustainability efforts, has gained popularity among young consumers. The study examines factors influencing students' purchasing decisions, such as brand trust, product effectiveness, pricing, and social media influence. A survey-based approach was used to gather insights from students. Findings suggest that quality and ethical branding play a significant role in their preference. The study highlights the growing demand for natural personal care products among the youth.

KEY WORDS: Brand Preference Consumer Behaviour Product Perception

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