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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM50474
Volume:
9 |
6 |
Jun 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
This study investigates the relationship between brand promotion strategies and market performance with a focused case analysis of Hindustan Unilever Limited (HUL), a leading FMCG company in India. Through qualitative and quantitative methodsâincluding surveys, interviews, and data the study evaluates how brand equity elements like awareness, perceived quality, and loyalty influence consumer behavior and market standing. The findings underscore that strategic promotions directly impact consumer decision- making and brand loyalty, and thus are pivotal for sustaining competitive advantage in a dynamic market landscape.
KEYWORDS
Publication Date
6/13/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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