BRANDING AND CUSTOMER SATISFACTION

With the expansion of economies and globalization, many international brands have set their foot in the Indian market however this has led to competition among brands that are offering similar or identical products. Hence it has become the need of the hour for companies to make themselves stand apart and tell a story to connects best with their customer and satisfy their needs. This study was carried out to investigate and understand the co-relation between branding activities undertaken by Adidas and its impact on customer satisfaction. The core objective of this study is to understand and brand the process influence of branding the reception customers towards the brand and vis-à-vis leading to customer satisfaction. And we’ll also try to figure out how customer satisfaction will lead to brand loyalty. Both primary and secondary sources of data were used in the research. While the primary data was collected through a survey (Google form) the secondary data was derived from published literatures and other online sources.