BRANDING AND PROMOTION OF ECO-FIRE CRACKERS

This study highlights that eco-firecrackers are gaining attention as a safer and environmentally friendly alternative to traditional firecrackers. Consumers show a positive attitude towards these products, with moderate awareness and a growing willingness to adopt eco-friendly options. The findings clearly indicate that branding and promotional strategies play a crucial role in influencing consumer purchase decisions. Factors such as attractive packaging, brand reputation, proper labelling, and promotional activities significantly impact buying behaviour. Social influence and income level also contribute to consumer decision-making. However, the study also reveals that current promotional efforts are not sufficient, and many consumers still lack complete awareness and trust in eco-firecrackers. This gap limits their widespread adoption. In conclusion, improving branding, increasing promotional activities, and creating strong awareness campaigns are essential to boost the adoption of eco-firecrackers. With the right strategies, businesses and policymakers can encourage consumers to make environmentally responsible choices and support sustainable celebrations.

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