Bridging Agricultural Gaps Through Business Strategy

Although agriculture is gaining recognition as a driver of economic growth and social stability in emerging economies, it has the potential to be far more effective in achieving this goal if the persistent inefficiencies in the marketing, logistics and value added processes are addressed. This study examines the role of business strategies to bridge the gap between producers and markets by bringing together supply chain management, digital innovation and inclusive entrepreneurship. Using existing literature published prior to 2021, along with reports from international organizations, the study tracks the development of agri-business from a production-centric model to a market-centric model. In addition, it describes how digital marketplaces, PPPs and co-operative models improve transparency, prices received by farmers and the competitiveness of rural areas. The study uses a qualitative review of global and Indian agribusiness models to develop a conceptual model linking technology adoption and business innovation. It suggests that sustainable transformation of agriculture will require inter-linkages among market intelligence, infrastructure investments and collaborative institutions. Additionally, the study indicates that digital innovations such as e-market platforms, blockchain based product tracking systems and mobile price discovery systems have reduced transactional asymmetries and therefore improved farmer participation in value creation; however, these improvements are dependent upon the availability of social and informational capital to empower farmers as active participants in value creation. DOI: 10.55041/IJSREM3078