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BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
Ms Soniya Marita Dsouza
In the Guidance of Dr. Asha Jyothi
III B.COM
Milagres college, Mangalore
Asst. Professor
Milagres college, Mangalore
ABSTRACT:
In today’s dynamic business environment, the integration of business ethics and corporate social responsibility (CSR) has become a crucial strategy for achieving sustainable growth and earning stakeholder trust. This paper delves into the interconnectedness of ethical business practices and CSR initiatives, positing that their confluence is vital for long-term success and societal benefit.
Business ethics, which involves applying moral principles to business operations, establishes a foundation for decision-making rooted in fairness, transparency, and integrity. CSR, on the other hand, extends corporate obligations beyond profit generation to include environmental sustainability, social equity, and community welfare. Together, these elements not only bolster corporate reputation but also enhance societal and environmental well-being.
This paper advocates for a holistic approach where ethics and CSR are integral to business strategy rather than peripheral activities. By adopting this approach, companies can achieve sustainable economic performance, build trust, and contribute positively to global challenges like inequality, climate change, and social justice.
KEYWORDS:
Business Ethics, Corporate Social Responsibility, Sustainable Growth, Stakeholder Trust, Ethical Decision-Making, Corporate Strategy, Environmental Sustainability, Social Equity.