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Paper ID:IJSREM63756

Business Intelligence Revolution in Data Science

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM63756

Volume:

10 |

5 |

May 2026

Pages:

1-12

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM63756

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

SCK

Siddesh Chandrakant Kothawade

Computer Science

PVG’s College of Science & Commerce

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Abstract

The integration of business intelligence (BI) and data science is transforming how organizations analyze information, predict market trends, and make strategic decisions. Advanced computational methods such as machine learning, deep learning, and natural language processing are reshaping enterprise analytics by enabling real-time insights, personalized customer engagement, and automated decision support. This paper explores how BI tools—powered by neural networks, transformer architectures, and predictive models—are being applied in financial forecasting, supply chain optimization, customer behavior analysis, and strategic planning. We also examine challenges including data governance, algorithmic transparency, ethical concerns, and workforce adaptation. While technical capabilities advance rapidly, the real challenge lies in building trustworthy, fair, and scalable BI systems that complement human expertise rather than replace it.

KEYWORDS

Keywords: Business Intelligence Data Science Predictive Analytics Machine Learning Decision Support Future of BI

Cite This Article

Siddesh Chandrakant Kothawade, "Business Intelligence Revolution in Data Science," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 5, pp. 1-12, May 2026. https://doi.org/10.55041/IJSREM63756

Full Article/Conclusion

Business Intelligence and data science technologies are fundamentally transforming the way organizations operate by improving predictive analytics, enabling personalized strategies, and enhancing decision-making platforms. These capabilities offer potential to improve business efficiency, reduce costs, increase customer satisfaction, and ultimately drive competitive advantage across industries. However, realizing this potential requires successfully addressing substantial challenges spanning data privacy, algorithm transparency, regulatory frameworks, and ethical implementation. Technical advances alone are insufficient—BI implementation demands collaboration among technologists, business leaders, employees, regulators, and policymakers. Organizations that thoughtfully deploy BI systems as tools supporting managerial expertise, maintain rigorous oversight and auditing processes, and remain committed to fairness and inclusivity across all customer and employee populations will achieve the greatest success. Those that pursue BI adoption without adequate attention to these considerations risk building systems that fail operationally, undermine public trust, or worsen market inequities. The next phase of BI development will be determined not primarily by algorithmic sophistication but by how well humans and machines collaborate, how effectively we protect privacy and ensure fairness, and whether BI systems ultimately serve organizational and societal interests above short-term priorities.

References

1.       Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS Quarterly, 36(4), 1165–1188. 2.       Davenport, T. H., & Harris, J. G. (2007). Competing on analytics: The new science of winning. Harvard Business Press. 3.       Wixom, B. H., & Watson, H. J. (2010). The BI-based organization. International Journal of Business Intelligence Research, 1(1), 13–28. 4.       Provost, F., & Fawcett, T. (2013). Data science for business: What you need to know about data mining and data-analytic thinking. O’Reilly Media. 5.       Chen, M., Mao, S., & Liu, Y. (2014). Big data: A survey. Mobile Networks and Applications, 19(2), 171–209. 6.       Gandomi, A., & Haider, M. (2015). Beyond the hype: Big data concepts, methods, and analytics. International Journal of Information Management, 35(2), 137–144. 7.       Power, D. J. (2008). Decision support systems: A historical overview. Handbook on Decision Support Systems, 1, 121–140. 8.       Shmueli, G., Bruce, P. C., Gedeck, P., & Patel, N. R. (2020). Data mining for business analytics: Concepts, techniques, and applications in Python. Wiley. 9.       McAfee, A., Brynjolfsson, E., Davenport, T. H., Patil, D. J., & Barton, D. (2012). Big data: The management revolution. Harvard Business Review, 90(10), 60–68. 10.    Watson, H. J. (2014). Tutorial: Big data analytics: Concepts, technologies, and applications. Communications of the Association for Information Systems, 34(1), 65– 85.

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Publication Date

5/22/2026

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Double-Blind Peer Review

Review Rounds: 2

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