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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM44630

Case Study on Customer Satisfaction on Arokya Dairy Products Towards Coimbatore City

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-

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Paper ID:

IJSREM44630

Volume:

9 |

4 |

Apr 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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1Dr.D.Malarvizhi

2DR

2Ranjana Devi. R

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Abstract

This case study examines customer satisfaction with Arokya Dairy products in Coimbatore city. The study aims to identify the factors influencing customer satisfaction, assess the level of satisfaction, and provide recommendations to enhance customer loyalty and retention. A survey of Arokya Dairy customers in Coimbatore city was conducted, and the data was analyzed to determine the relationship between product quality, price, customer service, and overall satisfaction. The findings of this study will help Arokya Dairy to understand its customers’ needs and preferences, and make informed decisions to improve its products and services, ultimately leading to increased customer satisfaction and loyalty.

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1Dr.D.Malarvizhi, 2Ranjana Devi. R, "Case Study on Customer Satisfaction on Arokya Dairy Products Towards Coimbatore City," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 4, Apr 2025.

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4/15/2025

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Review Rounds: 2

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