Case Study: Prototype Development of Coffee Cube – A Product Innovation in the Coffee Segment

Coffee is deeply embedded in global culture, serving as a daily essential for millions. In India, particularly in Karnataka, coffee holds immense economic and cultural importance, with the state contributing nearly 70% of India’s coffee production (Chakravarty, 2020). Coorg and Chikmagalur remain the primary coffee-growing regions, renowned for their high-quality beans. While traditional filter coffee remains a staple, changing consumer lifestyles have led to a surge in demand for instant and portable coffee solutions, particularly among urban youth and working professionals who seek convenience without compromising on taste.