CASE STUDY: SWIGGY FOR ITS PROFIT RESTORATION
Dr. Christopher Raj D1, Prof. Ravi Kumar JS2, Dr. Shaheeda Banu S3
1Professor, Dept of Management Studies, BITM, Ballari, India
2Assistant Professor, Dept of Management Studies, BITM, Ballari, India
3Professor, Dept of Management Studies, BITM, Ballari, India
Abstract: Food tech behemoth Swiggy, which just attained decacorn status, (Bundl Technologies Private Limited) has declared its financial year 2019–20 sales at Rs 2,776 crore, an increase of 115% from the previous financial year. In addition, the business disclosed a net loss of Rs 3,768 crore for the same fiscal year. This is an increase of 61% from the previous fiscal year. The Bengaluru-based corporation reported having spent Rs 6,545 crore overall during the fiscal year. The business of the corporation rose by 85% in the year under consideration. Over 100,000 new eateries have joined the over 200,000 active delivery fleet. According to Swiggy, "We also expanded our presence across the nation by opening 405 new cities."
Swiggy is active in more than 500 cities. It consistently enhances on-demand meal delivery services by utilizing its technology, scalability, restaurant density, delivery network, and learnings from more than 1 billion orders that have been served. Additionally, it is creating new services for users, such as on-demand access to necessities and concierge services. Customers may get daily necessities and consumables from Swiggy Instamart in less than 30 to 45 minutes. Customers may use on-demand concierge service, to either buy anything from any store and have it delivered or to arrange for pick-up and delivery to and from any place in the city.
For every consumer, online meal delivery services save a significant amount of time and money and enable orders with just a click. Users may look for their preferred food at any restaurant for either home delivery or in-person dining. It gathers insightful comments and pointers for development from all the eateries. In this instance, the emphasis is on revising the operational plan and reducing operational costs to be the way to profitability.
Index Terms: Profit, Revenue, Customers, Delivery
