Cashless Confidence: Determinants of Customer Satisfaction Towards Google Pay in Coimbatore City

The rapid growth of digital payment systems has changed how consumers make transactions in India. Among various Unified Payments Interface (UPI) platforms, Google Pay stands out as a top digital payment app because of its convenience, speed, and security. This study looks at the main factors that influence customer satisfaction with Google Pay in Coimbatore city. It focuses on aspects like ease of use, perceived security, trust, service reliability, promotional offers, transaction efficiency, and user experience. Primary data were collected using a structured questionnaire and analyzed with statistical tools to find significant links between these factors and overall customer satisfaction. The results show that convenience, perceived security, and trust are key to user satisfaction and ongoing use. The study offers useful insights for digital payment service providers to improve customer experience and boost user retention in the competitive fintech landscape.