Challenges and Opportunities for Young Entrepreneurs in Digital Age

Challenges and Opportunities for Young Entrepreneurs in Digital Age

Priyanshu Kumar & Nitin Raj

Under the Supervision of:

Dr. Nupur Mishra

Associate Professor

School of Finance & Commerce

GALGOTIAS UNIVERSITY

ABSTRACT

In the modern era shaped by digital progress, entrepreneurship has become more accessible yet intricate, especially for young individuals entering the business realm. This study delves into the complex landscape of entrepreneurship, focusing on challenges and opportunities encountered by young entrepreneurs in the digital sphere. Employing a comprehensive approach involving literature reviews, case studies, and interviews with young entrepreneurs, the research aims to elucidate the key factors influencing the entrepreneurial journey amid the digital age.

Identified challenges include intense competition, rapid technological advancements, resource limitations, and navigating legal complexities. Additionally, the study explores the psychological strains of entrepreneurship, such as stress management and overcoming setbacks. Despite these hurdles, the digital era offers unprecedented opportunities for young entrepreneurs to innovate, disrupt industries, and access global markets easily.

Furthermore, the research examines how digital technologies transform business models, marketing strategies, and customer engagement. It underscores the significance of platforms like social media, e-commerce, and cloud computing in fostering scalable businesses. Additionally, it investigates the impacts of emerging technologies like AI, blockchain, and IoT on entrepreneurial ventures.

This research aims to provide valuable insights and recommendations for young entrepreneurs, policymakers, educators, and stakeholders, empowering them to thrive in the dynamic digital landscape.