Challenges And Opportunities in Last-Mile Delivery for Quick Commerce

The rapid growth of quick commerce (Q-commerce) has changed consumer demands and shifted delivery from days to minutes. At the centre of it all is last-mile delivery, an essential and yet difficult part of the supply chain. In this paper, we explores the challenges faced by last-mile delivery for Q-commerce, including defining the opportunities it offers, with an emphasis in urban areas, where demand is higher and infrastructure constraints are stronger. Based on recent literature, industry reports, and examples such as Zepto the paper identifies logistical bottlenecks like traffic jams, delivery costs pressures, labour shortages, and technological limitations. At the same time, it also underscores positive developments, like micro-fulfillment centers, route optimization by AI, and more uptake of green delivery options. The research attempts to provide actionable recommendations to logistics providers, policymakers, and Q-commerce platforms, outlining strategic recommendations for optimizing last-mile operations in a highly dynamic and competitive market. The findings suggest that while last-mile delivery in Q-commerce presents significant challenges, it also opens avenues for innovation, collaboration, and sustainable growth.