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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM36525

Challenges to Radio Advertising in the Face of Emerging Social Media and Digital Advertising

Stream/Area:

-

Subject:

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Paper ID:

10.55041/IJSREM36525

Volume:

8 |

7 |

Jul 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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10.55041/IJSREM36525

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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DAKU

Dr. Amit Kumar Upadhyay

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Abstract

The traditional dominance of radio advertising in marketing strategies is increasingly challenged by the rapid evolution and widespread adoption of social media and digital advertising platforms. This research paper explores the nuanced challenges that radio advertising encounters in this shifting landscape, comparing its strengths and weaknesses against emerging digital alternatives. Drawing on comprehensive research and industry insights, the paper provides strategic recommendations for radio advertisers to effectively navigate and harness opportunities amidst these transformative changes.

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Dr. Amit Kumar Upadhyay, "Challenges to Radio Advertising in the Face of Emerging Social Media and Digital Advertising," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 7, Jul 2024. https://doi.org/10.55041/IJSREM36525

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7/16/2024

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