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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM38972

Channels of Distribution

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM38972

Volume:

8 |

11 |

Nov 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

PR

P. RAJESWARI

MT

M.SAI TARUN

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Abstract

Marketing plays a crucial role in bridging businesses with consumers and society, enabling companies to stay aligned with e volving consumer preferences and market trends. This project explores the distribution channels of Steel Exchange India Ltd (SEIL), a prominent player in Southern India’s steel market. With its extensive retail network for steel products from major producers like RINL, SAIL, and TISCO, SEIL has established a strong foothold, especially in Andhra Pradesh. Besides steel manufacturing and trading, SEIL has diversified into construction and power generation, demonstrating versatility and resilience over two decades of operation. This study aims to analyze SEIL’s distribution channels, identifying key HR practices that support the company’s supply chain efficiency and market expansion. Through this analysis, insights will be drawn on SEIL’s strategic practices that enhance product availability and customer reach, which contribute to its sustained success across multiple business venture

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Cite This Article

P. RAJESWARI, M.SAI TARUN, "Channels of Distribution," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 11, Nov 2024.

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Publication Date

11/18/2024

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