COMPARATIVE ANALYSIS OF AMAZON INDIA AND FLIPKART AFFILIATE MARKETING PROGRAMS

E-commerce businesses are increasingly using affiliate marketing to drive traffic and boost sales. This research aims to compare and contrast the affiliate marketing strategies of Amazon India and Flipkart, two of India’s most popular e-commerce platforms. The study will begin with an overview of affiliate marketing and the advantages it offers e-commerce businesses. This research will use quantitative data analysis to compare affiliate marketing programs, examining their commission structures, payment methods, cookie duration, product offerings, tools used, and affiliate support of Amazon India and Flipkart in 2023. The expected outcomes of this research include identifying the strengths and weaknesses of Amazon India and Flipkart affiliate marketing programs, as well as the factors that influence affiliates’ decisions to join and promote these programs. This study will be helpful to e-commerce businesses in India and other nations looking to expand their affiliate marketing networks and enhance their affiliate marketing strategies, and also organizations or individuals who wish to begin affiliate marketing to increase their income.