Comparative Analysis of Consumer Preference Between Flipkart and Amazon

Comparative Analysis of Consumer Preference Between Flipkart and Amazon

NAVNEET YADAV                                                           DR.ALKA AGNIHOTRI

Researcher, Department of Management, School of Business Galgotias University Guide, Department of Management, School of Business,Galgotias University

ABSTARCT

One of the new fads in today's economy is buying things online. Innovative businesses have set up systems to accept orders, make payments easier, provide customer service, gather marketing data, and collect feedback online by integrating different online information management technologies using the Internet. Electronic commerce, sometimes known as "online shopping," encompasses all of these pursuits.
In recent years, online purchasing has grown at a rapid pace. Here we take a look at two major online retailers, Flipkart and Amazon, and try to analyse their corporate and commercial methods. Considerations such as e-commerce difficulties, company models, financing, income generation, growth, survival tactics, online shoppers' experiences, value added distinction, and products offered have all been considered in the comparisons. You have to wonder who will come out on top in India, given that both of these major players have left their stamp there. One way to learn about the potential and tactics for success in the Indian e-commerce business is to compare Flipkart.com with Amazon.com, one of its close competitors.

Keywords: E-commerce, E-tailers, Online Shopping,