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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM68497
Volume:
10 |
10 |
Oct 2026
Pages:
1-8
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Department of Mathematics
Patrician College of Arts & Science
Department of Commerce
Patrician College of Arts & Science
PG Research Department of Mathematics,
Loyola College (Autonomous), Chennai
The rapid expansion of online food delivery (OFD) services across urban and semi-urban Indian markets has produced a highly competitive service ecosystem in which consumer platform preferences are shaped by subjective judgement, qualitative criteria, and decision ambiguity. This study applies the Fuzzy Analytic Hierarchy Process (FAHP) with triangular fuzzy numbers (TFNs) to evaluate and rank five prominent platforms—Swiggy, Zomato, Zepto, Blinkit, and Jio Mart—across ten consumer-facing attributes. Drawing on 95 survey respondents, the analysis indicates that Zepto attains the highest composite performance, followed by Zomato, Swiggy, Blinkit, and Jio Mart. Platform usability, delivery speed, and product quality emerge as the principal drivers of consumer satisfaction. All criterion weights are normalised to unity, and platform scores are computed through ratio normalisation, ensuring mathematical consistency; the ranking remains stable under ±20% perturbation of the three leading criteria.
KEYWORDS
This study uses F-AHP to organise consumer criteria and compare five online delivery platforms. The corrected analysis uses n = 95, normalises the reported criterion weights to sum to one, and recalculates platform scores using ratio-normalised mean ratings. Zepto ranks first, followed by Zomato, Swiggy, Blinkit and Jio Mart. The ranking remains unchanged when the weights of ease of use, delivery time and quality are individually varied by ±20% and renormalized.
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Publication Date
10/30/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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