Comparative strategies of brand awareness and repeat purchasing of trimmer between Philips and Nova

Comparative strategies of brand awareness and repeat purchasing of trimmer between Philips and Nova.

Stuti Verma

School of Business, Galgotias University, Greater Noida, Uttar Pradesh

Email - stutiverma0110@gmail.com

ABSTRACT

In the wildly cutthroat market of prepping items, brand mindfulness and rehash buying are crucial variables affecting buyer conduct. This paper embraces a near examination of the systems utilized by two conspicuous brands, Philips and Nova, in the trimmer classification. It examines their ways to deal with brand mindfulness and animating recurrent buys, planning to clarify powerful advertising rehearsals in the preparation business. Through a fastidious assessment of showcasing efforts, special exercises, and buyer commitment strategies, this study tries to disentangle the particular procedures embraced by Philips and Nova to lay out their brand presence and encourage client dedication. By evaluating the adequacy of these techniques and distinguishing key drivers of customer inclination, this exploration attempts to give noteworthy experiences to the two brands to refine their showcasing procedures and upgrade their strategic advantage in the prepping market scene.