COMPARATIVE STUDY OF CUSTOMER PREFERENCE TOWARDS ANNAPOORNA AND ANANDHA’S HOTEL IN COIMBATORE CITY

The aim of the study showed that both Annapoorna and Anandha’s hotel have a significant number of loyal customers. However, Annapoorna has a higher percentage of loyal customers than Anandha’s. The study also found that customers preferred Annapoorna over Anandha’s in terms of food quality, service quality, and ambiance. However, Anandha’s scored higher than Annapoorna in terms of price. Further analysis of the data revealed that the reasons for preferring Annapoorna over Anandha’s were its authentic taste, prompt service, and pleasant ambiance. On the other hand, customers who preferred. Anandha’s scored higher than Annapoorna in terms of price. The findings of this study can help hotels managers to identify their strengths and weaknesses and improve their services accordingly to attract and retain customers.