COMPARATIVE STUDY OF TRADITIONAL MARKETING INTO DIGITAL SUCCESS: A STRATEGIC APPROACH FOR SHOBHA PARADISE

The transition from traditional to digital marketing has become imperative for businesses to remain competitive in the evolving retail sector. This study examines the comparative effectiveness of both approaches for Shobha Paradise, a clothing retailer in Tamil Nadu. Through consumer research and data analysis, the study evaluates engagement patterns, demographic preferences, and sales impact. Findings indicate a strong consumer preference for digital platforms, particularly among younger demographics, while traditional methods maintain relevance for certain customer segments. The research highlights the need for an integrated marketing strategy that combines digital outreach with conventional methods. Recommendations focus on optimizing Shobha Paradise’s marketing mix to enhance customer engagement and drive business growth in the region.