Comparing Customer Preferences Between Traditional and Digital Banking Services at Cuddalore District Central Cooperative Bank Limited

The study is an outcome of the Project Work titled Customer preferences and satisfaction regarding traditional and digital banking services at the Cuddalore District Central Cooperative Bank. By analysing the comparative strengths and limitations of each service type, the study identifies factors influencing customer choices, including convenience, security, accessibility, and demographic characteristics. Primary data from 151 respondents, gathered through surveys, is analysed using statistical tools such as percentage analysis, chi-square tests, correlation, and ANOVA. The findings aim to provide insights into customer behaviour, satisfaction levels, and the interplay between technological adoption and traditional banking practices. This research highlights the bank’s need to adapt its services to meet contemporary demands, ensuring customer loyalty and staying competitive in a rapidly digitalizing financial environment