COMPETITION MAPPING AND MARKET ANALYSIS FOR SPORTSWEAR






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COMPETITION MAPPING AND MARKET ANALYSIS FOR SPORTSWEAR

VINIT KUMAR

ABSTRACT

The sportswear market in India has evolved from a niche segment to a thriving consumer sector, driven by factors like rising income levels, changing lifestyles, and increased interest in sports. Cricket's popularity, along with other sports like football, hockey, and tennis, has boosted the demand for functional sportswear. Sportswear is now not just for athletes but also for casual wear, expanding the target consumer base. Globally, the sportswear market reached nearly USD 313.22 billion in 2023 and is expected to grow further, with footwear being the largest segment. Despite growth, India's sportswear market is mostly unorganized, with organized players making up only about 30% of the market. Research and analysis of market trends are crucial for meeting customer demands and maintaining brand profitability.

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