Crossref DOIMemberCiteFactoropen accessissn
SJIF Impact Factor 8.659 | ISSN: 2582-3930
IJSREM Logo

International Journal of Scientific Research in Engineering and Management

(Gateway to Global Scholars - An International, Scholarly, Multi-Disciplinary, Open Access Journal)

Peer-Reviewed Journal Designed to Meet UGC's Quality Parameters

HomeCurrent IssuePast IssuesPay OnlineConferencesEditorial BoardAbout UsContact Us
IJSREM

Loading article...

Follow Us

  • Google Scholar
  • ResearchGate
  • Academia.edu
  • Mendeley
  • LinkedIn
  • Facebook
  • Instagram

Journal Policies

  • Peer Review Policy
  • Publication Ethics
  • Copyright Infringement
  • Refund & Cancellation Policy
  • Terms and Conditions
  • Privacy Policy

Journal Identifiers & Licenses

  • ISSN Verified: 2582-3930ISSN Verified: 2582-3930
  • Crossref DOI: 10.55041Crossref DOI: 10.55041
  • SJIF Ranking: 08.659SJIF Ranking: 08.659
  • Licensed under CC BY 4.0Licensed under CC BY 4.0
  • ISO Certification: 9001:2015ISO Certification: 9001:2015
  • Indexed & Cited In: Google ScholarIndexed & Cited In: Google Scholar

Contact Us

International Journal of Scientific Research in Engineering and Management (IJSREM)

#62/1, New No 7, 1st Cross, 2nd Main, Ganganagar, R T Nagar, Bangalore North, Bangalore, Karnataka, India – 560032
[email protected]+91 93911 67991
logos
logos
Working Hours

Mon – Sat: 9:00 AM – 6:00 PM

Sunday: 10:00 AM – 4:00 PM

+91 93911 67991

© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

DisclaimerPrivacy PolicyTerms and Conditions
ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM24927

Comprehensive study of the parameters required for Marketing in Meta-Verse

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM24927

Volume:

7 |

7 |

Jul 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

Share this article:

Authors

DSD

Dr. Supriya Desai

PPW

Prof. Poonam Wani

Author Services & Downloads

Full Articles

Abstract

The metaverse is an on the internet artificial world in which users can interact with each other and digital things in real time. It is expected to revolutionize the way we communicate, work, and entertain ourselves, creating new opportunities for marketing and advertising. In the metaverse, marketers can create immersive brand experiences, engage with consumers in a more interactive and personalized way, and gather valuable data on their behavior and preferences. However, the metaverse also poses challenges, such as the need to adapt to a new medium, to ensure privacy and security, and to navigate complex legal and ethical issues. To be effective in the metaverse, marketers need to understand its unique features and characteristics, and develop strategies that are aligned with its culture and norms. This may involve creating virtual brand spaces, developing interactive campaigns, and leveraging the power of social influence and community building. Overall, the metaverse offers exciting possibilities for marketers to connect with consumers in a new and innovative way, but it also requires a thoughtful and strategic approach.

KEYWORDS

MetaVerse Avatars Blockchain Augmented Reality Extended Reality Interface Devices Meta-verse Marketing

Cite This Article

Dr. Supriya Desai, Prof. Poonam Wani, "Comprehensive study of the parameters required for Marketing in Meta-Verse," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 7, Jul 2023. https://doi.org/10.55041/IJSREM24927

Full Article/Conclusion

References

Editorial & Review Transparency

Publication Date

7/30/2023

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

Documents

Review Report (Confidential)
Copyright Form (Office)

Article Metrics & Impact

Article Views

0

Total views since publication

PDF Downloads

1

Total downloads since publication

Geographic Reach

5

Indexing, Archiving & Preservation

Google Scholar
Academia
ResearchGate
Crossref
SSRN
Semantic Scholar
Thomson Reuters
WorldCat
Mendeley
OpenAlex
EBSCO
Zenodo

Digital Preservation: This article is permanently archived on Zenodo and complies with all data preservation standards across major indexing platforms.

Ethics, Compliance & Transparency

Plagiarism Screening

This manuscript has been checked for plagiarism using TurnitinPlagiarismChecker software.

Conflict of Interest

The authors declare no conflict of interest related to this research work.

Funding Information

No funding information available for this research.

Similar & Recommended Articles

Similar Articles by Topic

Related research in the same subject area

Loading similar articles...