Comprehensive study of the parameters required for Marketing in Meta-Verse

Comprehensive study of the parameters required for Marketing in Meta-Verse

Dr. Supriya Desai 1, Prof. Poonam Wani 2

1 HOD, Indira College of Management Studies, Pune

 2 Asst. Professor, Indira College of Management Studies, Pune

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Abstract - The metaverse is an on the internet artificial world in which users can interact with each other and digital things in real time. It is expected to revolutionize the way we communicate, work, and entertain ourselves, creating new opportunities for marketing and advertising.

In the metaverse, marketers can create immersive brand experiences, engage with consumers in a more interactive and personalized way, and gather valuable data on their behavior and preferences. However, the metaverse also poses challenges, such as the need to adapt to a new medium, to ensure privacy and security, and to navigate complex legal and ethical issues.

To be effective in the metaverse, marketers need to understand its unique features and characteristics, and develop strategies that are aligned with its culture and norms. This may involve creating virtual brand spaces, developing interactive campaigns, and leveraging the power of social influence and community building.

Overall, the metaverse offers exciting possibilities for marketers to connect with consumers in a new and innovative way, but it also requires a thoughtful and strategic approach.

Key Words:  MetaVerse, Avatars, Blockchain, Augmented Reality, Extended Reality, Interface Devices, Meta-verse Marketing