Consumer Acquisition in the Age of Social Commerce: The Meesho Example

The advent of social commerce has transformed the consumer acquisition landscape, enabling businesses to tap into vast networks of potential customers. Meesho, a pioneering social commerce platform, has successfully harnessed the power of social media to facilitate consumer acquisition. By leveraging social networks, influencer marketing, and user-generated content, Meesho has created a unique ecosystem that empowers consumers to discover, share, and purchase products seamlessly. This study delves into the Meesho model, examining the strategies and tactics employed by the platform to acquire and retain customers. Through a comprehensive analysis of Meesho’s approach, this research sheds light on the pivotal role of social commerce in shaping consumer behavior, driving engagement, and fostering brand loyalty. The findings of this study offer valuable insights for businesses seeking to navigate the complexities of social commerce and develop effective consumer acquisition strategies in this rapidly evolving landscape. By exploring the Meesho model, this research aims to contribute to a deeper understanding of the social commerce phenomenon and its implications for consumer acquisition in the digital age.