Consumer Attitude and Behavioural Intention Towards Adoption of Online Insurance Services

This study takes a closer look at how consumers feel about using online insurance services and what influences their decisions to jump on board. Key factors that seem to play a role include trust, convenience, concerns around security, and how financially savvy people feel. We crunched some numbers using tools like correlation analysis and regression models, tapping into responses from actual users and looking at data from insurance market reports. The findings emphasize that things like user experience, demographic info, and how credible people find the services really shape whether they’ll adopt online insurance. We’ve put together some tips for online insurance providers on boosting consumer confidence and getting more folks to sign up.