Consumer Attitudes and Perceptions Towards Electric Vehicles

Consumer Attitudes and Perceptions Towards Electric Vehicles

Manmeet Kukreja
manmeet.17773@lpu.co.in

Ashish Kumar
ashishmay28@gmail.com

Sujith SS

sujithsujith3399@gmail.com

(MBA) Lovely Professional University

ABSTRACT
The study concentrates on the consumer’s attitudes and perceptions towards electric vehicles (EVs) in Punjab, India. Second it fills a ‘gap’ in research—there is a need for studies on long term behavioural changes related to sustainability awareness. A quantitative research design was applied and data generated from the use of a structured question were analyzed using SPSS. Just two statistical tools were used to peruse demographic patterns and trends and factors analysis to identify drivers for EV adoption. As a first step, I confirmed the dataset usability for factor analysis through Kaiser Meyner Olkin (KMO) value of 0.733 and Bartlett’s Test (p < 0.001). Despite the fact that a large 71.4% of respondents considered EVs to be environmentally beneficial, only 58.9% indicated a willingness to switch solely on environmental grounds. The two key barriers were high pricing, charging infrastructure and range anxiety. Based on empirical results, seven key factors that influence EV adoption were identified and the government incentives, peer influence and safety perceptions were found to be the strongest of these components. Practical solutions will bridge the gap between attitude and behavior to complement environmental messages.

Keywords: Environmental attribute, Government policy, Social acceptance, Attitude, Perceived behaviour