Consumer Attitudes Toward Fast Fashion vs. Handloom Products

This research is based on the contrast between consumer attitudes towards fast fashion and handloom products. Fast fashion refers to a world of affordability, trendiness, and quick availability, while handloom products reflect cultural heritage, craftsmanship, and sustainability. The study will try to understand modern consumers’ perceptions of these two fashion segments, factors that may determine their choice, and how awareness of sustainability influences their decision-making. The study shall present an analysis of emerging fashion preferences through a survey-based analysis and suggest ways to promote handloom textiles in the competitive global market.